Large format printing

Variable data printing (VDP) is well established in small format printing, due in large part to the success of HP Indigo digital presses. When Tim Bennett, the CEO of Image Options, learned that HP was investigating bringing VDP to large-format printing, with HP SmartStream Designer, he saw it as an ideal way to advance his customers’ campaigns to the next level.

“Geo-demographic marketing in general is a big, pent-up need in large format,” he says. “For the most part, our clients were using one-size-fits-all campaigns because it was too expensive to do versioning for things like test marketing and pricing versions. I was aware of the success of the HP Indigo SmartStream Designer VDP solution and when I heard it could support large format, it just seemed logical for us and our clients to start using it as soon as possible.”

This kind of approach – of seeing beyond the boundaries of typical printing services – has been an effective success driver for Orange County, CA-based Image Options since it was founded in 1999. “A lot of people think we are in the printing business. But we’re not; we’re in the image commun ...

HP announced that the European large format graphic consumables supplier, ap denmark, is enjoying tremendous success with its new acoustic graphic application.

Benefiting many businesses looking to reduce the affects of noise created in indoor public spaces, the new solution developed by ap denmark, is produced by European Print Service Provider (PSP), Sumopix, using HP Designjet printers and media.

Due to the current worldwide trend in minimalist interior décor and the eradication of soft furnishings, noise levels within many Scandinavian businesses and public places have become a new and expanding health and workplace issue. As such, the new ap denmark acoustic graphic application is being widely adopted by schools, businesses, architecture firms and managers of other public buildings.

Ib Norholm, ap denmark CEO said: “Market interest in this new application is huge, as it’s a great way to solve the problem of sound reduction, while also enabling the production of bespoke graphics and images or branded decoration. The new solution includes HP canvas stretched on wooden frames, HP inks and the images printed on the HP Designjet Z6100 ...

In a first for the South Pacific region New Zealand’s largest communications management group, Datamail, has placed an order for two customised HP Indigo W7200 Commercial Digital Presses.

The two new HP Indigo W7200 presses will be installed in February at the company’s new purpose-built Auckland facility and will be used in the production of millions of transactional mail items printed by Datamail on a daily basis.

Until now Datamail has overprinted transactional documents. With the installation of the HP Indigo W7200 presses the company will be able to print the entire job – the base stock and variable data content – at the same time in full colour achieving the offset quality its clients expect at increased production speeds and with greater cost efficiencies.

“For twenty years we have been the major player of outsourced transactional and direct marketing communications,” said David Allen general manager – product management, Datamail.  “Ultimately we see the transition to full colour digital print as an extension of our commitment to leadership in communication man ...

Investing in new technology in the current economic climate seems a daunting prospect for most. However, due to the success of its first HP Scitex FB950 installation, German advertising agency, Lohrer Werbung, recently installed its second HP Scitex FB950 Printer. As a result of these HP investments, the company has increased its productivity, flexibility and ultimately its profitability.

Bringing print in-house

Established in 1993, Lohrer Werbung quickly became the agency of choice for a number of high-profile blue-chip brands, creating corporate identities, marketing campaigns and collateral. Indoor and outdoor signage, show-room design and interior design are just a few of the many products and services that Lohrer Werbung has added to its portfolio.

Production of its clients’ marketing materials was initially outsourced to local print service providers, but this led to a lack of control over pricing, print quality and delivery schedules. The answer, Lohrer Werbung concluded, was to invest in in-house printing solutions. As the benefits of having its print production onsite became apparent, this initially ...

HP announced that Rotherham based Bluetree Design & Print Ltd., is using its newly installed HP Scitex FB7500 Printer to expand into wide-format variable data printing (VDP) and win new business.

The large format, traditional screen print specialist, is currently pioneering the use of variable data in wide-format printing, using its HP Scitex FB7500 Printer and HP SmartStream Designer. The combined HP system enables it to create customised applications such as versioned posters; point of purchase and point of sale displays; exhibition graphics; signage and backlit displays.

The company will utilise its new digital capabilities to extend its services and win business. One such service Bluetree will introduce is a cost-effective, high-quality, short-run digital printing service for smaller retailers. This service will enable local retailers to create professional quality, wide-format marketing collateral, that will allow them to compete with more established brands in the marketplace.

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MILAN, Italy, 05 November 2009 - The new HP Designjet L25500 Printer and the new HP Designjet T1200 Printer are on show on the HP stand (Hall 1 Stand K21/L30) at VISCOM Visual Communication Milan, 5-7 November.

These two latest innovations from HP were launched in October and will be on display for the first time in Italy, today.

The HP Designjet L25500 Printer is designed for ease-of-use and available in 42- and 60-inch models. It utilises HP's Latex Printing Technologies to deliver unrivalled versatility for a wide range of large format applications. Offering print service providers with print durability comparable to eco-solvent inks, the HP Designjet L25500 enables users to significantly reduce the impact of printing on the environment, and increase customer value.

The new HP printer is the ideal solution for small and medium digital print and sign shops, as well as copy shops and photo labs interested in offering an enhanced range of high impact indoor and outdoor applications and increasing their competitive advantage. ...