F.A.Z. decides in favor of ppi’s cross-media ad solution AdX

On 12 October 2009 the Frankfurter Allgemeine Zeitung (F.A.Z.) commissioned ppi Media, a subsidiary of manroland AG, to install the print and online functions from its cross-media ad solution AdX.

“Apart from the intuitive design of AdX and its clear display of different media on a single planning board, we were particularly impressed by ppi’s integration of our ad server Dart,” said Stephan Puls, Director of Prepress Production at F.A.Z. Once AdX has been installed, the integration of the ad order entry system is planned for the second phase. Cross-media campaigns can then be transferred from the ad order entry system to AdX and planned there. When AdX has been installed, staff at the publishing house and its field offices will have parallel access to the web-based solution and be able to view the current status of occupied and free spaces for print and online ads at all times. It will also be much easier to sell cross-media packages due to the graphic cross-media planning board that displays both the website and newspaper structure. As an additional sales aid, AdX is able to display sample pages and incorporate official monthly statistics.

About AdX
AdX, a cross-media ad management system, has been developed by ppi for the reservation of online, print and mobile advertising formats. Bookings for print ads are visualized in a page dummy, while online and mobile bookings are displayed on a cross-media planning board. The aggregate Package View shows the bookings for all the media in a clear overview. AdX is supported by a Self Service Tool, which customers can use to inform themselves in advance on positions, advertising duration and the cost of their planned online campaign. An iPhone application is also available for AdX.

manroland AG is the world’s second largest printing systems manufacturer and the world’s market leader in web offset. The group with its production facilities in Offenbach, Augsburg and Plauen employs almost 8,700 people and has annual sales of some Euro 1,7 billion with an export share of 80 percent.

Webfed and sheetfed offset presses provide tailor-made solutions for publishing, commercial, and packaging printing – from brochures to newspapers with circulations running into the millions. A worldwide network of about 100 sales and service centers markets manroland’s products as well as process compliant system components and pressroom products.

Web offset presses for newspapers and high-quality commercial printing of brochures, catalogs, magazines, supplements and books are manufactured in the Augsburg facility (founded 1845). They are designed to meet the continually increasing demands on print quality and performance coming from printing and publishing companies all over the world. manroland’s Plauen facility (founded 1896) is renowned for newspaper presses and paper supply systems. The sheetfed press product range built in Offenbach and Mainhausen (founded 1871) comprises system families in small, medium, large and extra-large formats for commercial printing, posters, books and packaging. Some models are available with the revolutionary direct drive system. manroland offers added value with PRINTVALUE.

manroland offers also designing, planning, building, equipping and commissioning sheetfed and web offset printing plants – from prepress through printing right up to finishing. manroland is a provider of customized 24/7 service and (remote) maintenance packages plus integrated services and training measures (printservices). The portfolio includes a certified range of pressroom products (printcom), software products, and workflow management systems (printnet). The group provides consultancy services covering all aspects of investment and building planning, organization, management, systems engineering and process optimization (printadvice).