Haptic effect varnishes from WEILBURGER Graphics GmbH

Recent studies show that consumers seem to increasingly respond to haptic stimuli in product packaging and other high-quality printed products.

The harmonious finishing increases the use of tactile efforts both the brand experience and the subjective value of the product and increase the credibility of the brand as well as the attention and buying motivation of the customers. According to the recently published neuroscientific study on the effectiveness of print finishing and fine paper issued by the “Verband Druck und Medien Bayern e. V.”, it does not matter how as previously believed how harmonious and discreetly finishing are used, but only how strong and conspicuous. The study uses eye-tracking and electroencephalogram analysis (EEG) based on specially designed printing samples on different substrates and with different degrees of finishing and comes to the conclusion that with increasing degree of finishing and addressing of many senses as possible among the test persons, the attention purchase motivation, credibility and subjective value of the product increase.

 

WEILBURGER Graphics GmbH, based in Gerhardshofen, Franconia, is regarded as a world-renowned specialist for varnishes, flexo inks and adhesives for the graphics industry and has a very broad product range for effect and finishing varnishes that can reach all senses. In addition to products for the purely optical effects, which address customers at greater distances and should lead to an increased attention at the ... [read more]

 

A printing technology bull's eye: The new book about Zlatan Ibrahimović

A heavyweight of the football world certainly deserves a weighty book: “I am Football” is the title of the latest publication about Zlatan Ibrahimović, the Swedish footballing superstar. The sporting book can boast a proud weight of 1,770 grams. Printed in Latvia by Livonia Print, the book scores with an elegant design, heavy in pictures, which are in addition to the CMY colours in particular printed in black and gold printing inks from Epple. Quality print promotes sales.

Labiink from Riga who is Epple Druckfarben AG’s sales partner in the Baltic States, expended enormous energy in the printing project “I am Football” and the corresponding ink supplies. Because many tons of sheet offset printing inks from Epple had to be ready for implementation in printing the initial print run of 200,000 books. The production of the book lasted 4 weeks. The central colours for the print on uncoated natural paper were a special CMY colour palette from the Livonia printing house, seven tons of black printing ink and 260 kilograms of Pantone Gold 871. The metallic tones had to be present as they were used for the 2011 biography “I am Zlatan Ibrahimović” which became a bestseller worldwide, with its black/gold cover. Not only does the footballer stand out from the crowd by scoring unbelievable goals, he can now expect to be a candidate fo... [read more]

Two new SENOFLEX® WB OPAQUE WHITES from WEILBURGER Graphics GmbH

WEILBURGER Graphics GmbH, based in Gerhardshofen, Franconia, has now developed two new opaque white products to provide its offset and flexo printing customers with solutions for the ongoing trend towards low-cost and recycled substrates with non-white surfaces.

SENOFLEX® WB OPAQUE WHITE 395800 is an opaque white specially formulated for application via a coating unit in offset printing. Depending on the press configuration, this opaque white can be applied inline in an upstream coating unit or offline via a first press run prior to actual printing. This opaque white has been developed to meet the highest demands and offers excellent opacity and a brilliant white even with a single pass. The degree of whiteness can be controlled by the amount of ink to be applied, depending on the requirements of the design and the substrate used. The increasingly used uncoated, single-coated and open-pored substrates become very good and dot-sharp overprintable due to the flat application of the opaque white.

 

SENOFLEX® WB OPAQUE WHITE 395802 is an opaque white that was developed for flexographic printing, in particular for ... [read more]

The 14. Franconian Lacquer Specialties of WEILBURGER Graphics GmbH

The coating, adhesive and flexo ink specialist for the graphic industry, WEILBURGER Graphics GmbH, based in Gerhardshofen Franconia, invited again this year to the annually organized Franconian Lacquer Specialties.

Also this year the event was a great success again. More than sixty invited guests accepted the invitation on October 25th and were treated to the latest trends and developments in the packaging industry in a relaxed atmosphere by top-class guest speakers and company employees.

 

The detailed program:

 

09:30          Welcoming the guests,

                   Günter Korbacher, Arno Dürr,

                   WEILBURGER Graphics GmbH

 

10:00          Lecture „Neuromarketing study“,

   &nbs... [read more]

Official inauguration ceremony of TroFilms GmbH

TroFilms GmbH, based in Georgensgmünd, Germany, moved into its new company building in the summer of 2017. Now, after a good year, the film specialist invited to its official inauguration ceremony.

More than 50 invited customers, business partners and competitors accepted the personal invitation and congratulated Ralf Troyer, Managing Director of TroFilms GmbH and his team, on their successful move into the futuristic new company building.


After the obligatory champagne reception and an extensive welcoming ceremony, at which Ralf Troyer did not miss the opportunity to welcome all guests personally, a guided tour through the new halls followed. Ralf Troyer used this opportunity to introduce his guests to the new production and storage capacities of TroFilms GmbH, the new administration tract as well as the new laboratory, which all had been greatly expanded from the former location. Ralf Troyer concluded the company tour with an impressive live demonstration of the company's possibilities for quality assurance as well as research and development of new produ... [read more]

Latest directory listings with logo


Newest members:

Raine dg
  
Mr Brett Bowbanks
  
Estefany gna
  
Brina rdp
  
Jaya lj
  

Breaking news from the print and media industry

+++ Nestle, Danone and Origin Materials partner on bio-based PET bottles +++ Sun Chemical to exhibit glass decorating solutions at Deco ‘17 event +++ DS Smith develops modular display solution for Nestlé Purina PetCare +++ Linpac plans investment at French facility for lidding films production +++ Constantia Flexibles acquires Italian dairy liddling firm TR Alucap +++ Trimas reports Q4 and full year 2016 results +++ Sonoco appoints Albrech as corporate vice president +++ Siegwerk to acquire Schekolin’s plastic packaging business +++ Endo Pharmaceuticals issues voluntary nationwide recall for one lot of Edex +++ DS Smith’s Rapak introduces new DuraBev beverage bags +++ Advantis plans to buy larger N2Pack packaging machine for cannabis +++ UK’s Reflex Labels orders five MPS presses for label and packaging production +++ Norway’s Arcus selects Thinfilm’s NFC tags for Linie aquavit brand bottles +++ Smurfit Kappa, Sun Chemical develop new packaging coding solution +++ ILLIG to launch new thermoformed liquid-tight container at Chinaplas 2017 +++ SAi Flexi software secures global certification for Color-Logic’s process metallic color system +++ Drytac to debut new Protac Anti-Bacterial film at Sign & Digital UK 2017 +++ CCL Industries announces 2016 financial results +++ RPC develops new dispenser for Lesieur to reduce food waste +++ Mercedes Benz selects DS Smith’s K-Pak foldable container for supply chain +++ Polish packaging firm Natalii enhances quality with Esko’s solutions +++ Jansy Packaging buys Cogent Partners +++ myHermes offers carbon negative packaging +++ Tresu unveils new adhesive tape for digitally printed folding cartons +++ Dell develops recycled ocean plastics packaging solution +++ Pro Mach’s Axon to exhibit two machine products at Pack Expo East in US +++ Connecticut state agency launches recycling program for plastic bags and wraps +++ Bobst introduces Hawkeye pinhole detection system to improve metalized film quality +++ UK’s Linpac introduces Lintop skin film range +++ Aegg to launch miniAegg service +++

Short-URL for this page:
http://bit.ly/9zCKiG